Social Media Listening
Gaining accurate insights into your brand's perception and performance on social media is increasingly challenging as channels proliferate and audiences split. Powered by multi-modal AI, SemanticForce's tool brings together all the social media insights you need in one holistic solution. It uses deep listening to detect mentions of your brand on all major social channels. This includes 'visual listening' where images are analysed to decipher logos, the text in visuals, and what is depicted in the image itself.
Listening coverage for all social channels
Comprehensive coverage of all major channels
SemanticForce's listening tool constantly monitors all major social media channels, including Facebook, Instagram, YouTube, Twitter, TikTok, Telegram and many more. This ensures you have the full picture on how your brand is being discussed.Coverage of blogs and forums
Subject-specific blogs and forums are valuable resources for understanding sentiment around your brand. With full coverage of both, SemanticForce helps you understand what enthusiasts are saying about your brand and how this might shape wider perception.Influencers and Key Opinion Leaders (KOLs)
Influencers and KOLs are no longer just important for marketing, they are increasingly critical for sales as well. SemanticForce monitors key thought leaders and alerts you when your brand is mentioned by KOLs so you understand exactly what value they are bringing for your business.
Visual listening and advanced search options
Search by text, visual content, or logo
Alongside searching by text, SemanticForce enables you to search visual content posted on social media and has advanced logo recognition. Our AI can also analyse visual content to understand what it shows, including deciphering text in images. This unlocks a whole new category of social content that includes ads, memes, UX information, fake news and more.Search by individuals to track influencers and KOLs
SemanticForce makes it easy to drill down into individual brand perception with search by person. This can support deeper understanding of key demographics for your marketing, and enables you to track KOLs in your industry to see how they view you and your competitors.Search by location using geo-tags and check-ins
Brand comments and mentions on social media can be linked to specific locations thanks for geo-tags and check-ins. This enables you to match feedback with specific sites of your business so you can assess and compare how your different branches are performing.
Deep text analytics
Deep listening provides a clear understanding of brand sentiment
All brand mentions are analysed for sentiment, enabling you to monitor exactly how both your overall brand. We help you understand exactly what consumers like and dislike.Detailed metadata enables analysis and segmentation
All mentions and messages are automatically assigned metadata covering a wide range of factors. These include language, sentiment, geography, the author's profile, and many more.Market position and competition benchmarking
SemanticForce enables you to analyse not just your own brand's performance, but that of your competitors as well. Gain at-a-glance understanding of your market position versus other market participants.Automated classification by topic and marketing benchmarks
SemanticForce's automated analytics will classify messages and mentions based on topics. This enables you to assess the effectiveness of your marketing or PR campaigns.Differentiating real users from bots and mass media accounts
SemanticForce highlights all mentions made by mass media accounts and spambots so you get a reliable data set that truly reflects what customers are thinking.Multilevel analysis for a full picture of social media performance
Conceptual tag grouping on the SemanticForce platforms means you can create multilevel analyses. This makes it simpler and faster to prepare regular analytics reports.
Customizable alerts
Automated alerts to keep you on top of your brand story
SemanticForce’s alert system automatically notifies you if there are any significant changes in the sentiment around your brand. This ensures you are always clued in on how your brand is performing, and can act fast to address any issues.Calibrate your own alert settings for 100% relevant updates
You can define the types of events and sentiment changes that are tracked, and which ones trigger alerts. You can also set up alerts for different channels, including emails, groups and private Telegram messages.
Reports, data export and integrations
Automated analytics reports for presenting data
SemanticForce automatically builds reports containing easy-to-interpret graphs and tables. It also features a wide range of analytical tools for organising the data to suit your needs.Data export in range of formats including presentation-style PDFs
Our platform enables fast, intuitive and tailored data exporting. Get PDFs and Excel documents with the data already organised as a presentation, or export raw data in Excel, CSV and JSON. All data exports can be adjusted for time period and filters.Integrations with commonly used help desk solutions
SemanticForce currently has integrations with Zendesk, Usedesk and the relevant Salesforce solution for help desk use, as well as Telegram.Data sent with metadata
Via these integrations you can send targeted messages to specific team members, and these messages come with the relevant metadata. This means messages seen on other systems used by your company still come with all the relevant data gathered by SemanticForce.
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