Industry - Automotive
As automotive complexity increases, keeping track of sentiment on your brand and models is a challenge. Identifying and proactively responding to technical issues can be even harder. SemanticForce's advanced media intelligence platform unites 9 disparate perspectives on your brand and products in one advanced platform. With insights broken down into hundreds of product-specific aspects, you can quickly understand precisely how customers feel about every part of your product offering and flag any issues. Then engage with your customers on virtually any channel directly through the SemanticForce platform. Plus, you can also benchmark your performance against competitors, track your PR and marketing impact, monitor the performance of individual dealerships, and much more. Get instant, accurate and comprehensive coverage to make data-based decisions.
Product intelligence
Access a complete market view through one platform
Using SemanticForce's powerful and simple-to-use dashboard you can segment by media type, volume of discussions, or even social media platforms like TikTok, Youtube or Twitter. This gives you an instant and comprehensive picture of what customers and journalists are saying about your brand or model.Get model-level insights on 100s of unique aspects
SemanticForce's out-of-the-box highly granular linguistic model comes already optimized for your vertical, with 100s of aspects already in place for every product category. You can filter by specific model to reveal how much discussion is being generated by each model. This will allow you to detect potential pain points or identify model features that are resounding with your target audience.Stay on top of developing technical issues
Receive instant access and alerts to the real time discussion of critical issues from 100s of forums, review sites and social media platforms, allowing you to know in advance of any technical issues as and when they are developing.Receive location level insights to analyse individual dealership performance
Filter by specific locations to monitor how individual dealerships are performing. Then compare them with your competitors or your other dealerships to flag any potential problems or areas for improvement.Keep track of trends and sentiment
With its capability to store up to half a billion articles, posts and mentions, SemanticForce allows you to monitor how product sentiment is developing over time.
App intelligence
Monitor car app performance
SemanticForce allows automotive manufacturers to monitor the performance of their car apps via the platform. Track in real time the discussion of critical issues trawled from every corner of the web including app stores, social networks, blogs and forums, and even messengers. Flag technical issues as they arise, and engage with app users directly through the dashboard.
Market intelligence
Receive a complete and holistic picture of your market
Instantly access a fully holistic picture of your market with insights on star ratings, reviews, sentiments, and more covering both your brand and your competitors. Drill down and get as granular as you need, from brand to model, and even down to model features or model versions.Gain market position insights and benchmark your performance
SemanticForce allows you to effortlessly compare models and features across your range with those of your competitors. You can then benchmark your performance over a number of metrics, including volume, reviews and sentiment.
Marketing, PR & sales
Exploit the full potential of influencers with deep social listening
Discover exactly where the reviews that are gaining the most traction are coming from using SematicForce's powerful deep listening platform. SematicForce tracks everything from social networks, blogs and forums, messengers, dealership sites, and the news, to give you the most accurate and comprehensive picture possible of how your brand is being rated. Gauge how influencers across different locations are interacting with your brand and what kind of word of mouth is being generated. Then segment influencers according to type and create the perfect mix of influencers for your brand and models.Gain a deeper understanding of your audience
SemanticForce gives you instant access to ratings and reviews from 100s of sources including social media and motor enthusiast sites and forums across the globe. This gives you an accurate picture of how your brand is performing and being received.Leverage data driven insights to fine tune your sales strategy
Discover what people are saying about your brand and use the data collected from social media to help you create informed guidelines for your sales team. Receive quarterly snapshots of the top 50 questions asked and use the insights to allocate resources to those issues and features that are generating the most traffic.Get complete real time coverage of media sources
SemanticForce gathers together e-news articles and review sites specializing in your market (for example, Automobile and AutoExpress), allowing you to keep track of your PR performance in real time. Not only that, with the platform providing reach and virality monitoring, including a proprietary virality visualisation, you are able to see which articles and sources are driving the most coverage for your brand or model.Benchmarking and source analysis
Get a clear and detailed picture of your PR footprint within your niche and the sector as a whole with data driven insights on your share of voice, media value reporting, and sentiment comparison. Plus you can analyse which sources are most and least impactful for you and your competitors.
Omnichannel Customer Care
Engage directly with your entire audience from one window
The SemanticForce Omnichannel HelpDesk not only aggregates customer support questions, comments and tickets from a huge range of sources, it also allows your team to respond to them instantly from a single dashboard as soon as they appear.Advanced filtering enables informed triage decisions
Know precisely which comments to prioritise, and even whether to engage or not, thanks to powerful deep listening analytics that automatically filter out feedback that is not relevant. This enables you to better manage and optimise your customer support resources.A holistic view of customers feedback
SemanticForce enables you to provide excellent customer support and engagement well beyond your own site. Track feedback on social media, review sites and more, and jump straight into the conversation where your customers are.
Threats and alerts
Real time dashboard tracking technical issues
Easily configure SemanticForce to track real time technical issues as they develop. Then customise alerts so you are instantly updated on developments in the technical areas that matter to you, or if there is a spike in volume.Keep your brand safe against ratings attacks and fake domains
SemanticForce identifies and instantly flags suspicious ratings activity that suggests review bombing. It also tracks and alerts you to any fake domains and social media accounts that are related to your brand and could be used to defraud your customers.
SEE SEMANTICFORCE IN ACTION
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